For Annoushka Doucas, with whom I have worked for five years, I delivered strategy, wrote content and placed her designs on the 2015 awards season red carpet, all to generate awareness for the launch of her fine jewellery brand at Saks Fifth Avenue.
To promote David Morris’s 50th anniversary, I developed content as well as PR and marketing strategy that reflected his groundbreaking career as the most important British jeweller. This included appointing Yasmin Le Bon to star in the brand’s advertising campaign and placing David Morris jewellery in the permanent collection at the Victoria & Albert Museum’s William and Judith Bollinger Jewellery Gallery and Designing 007, Fifty Years of Bond Style.
As brand ambassador, I introduced Hemmerle’s bold, graphic haute joaillerie to the UK and the U.S. My work involved copywriting, PR and marketing strategy, brokering the Prestel publishing deal for Delicious Jewels and placing Hemmerle in the permanent collection at the V&A’s William and Judith Bollinger Jewellery Gallery.
As Montblanc’s copywriter, I produced detailed press material on its leather accessories, fine jewellery as well as its Writers Limited Edition and Special Edition Mëisterstück fountain pens.